What is the FFP 24 Hour Readathon? For 24 straight hours, we will get together in one venue and read books, cheer each other on, and participate in games and mini-challenges. We can read for the pure enjoyment of it, for the experience of participating in a readathon, to meet new friends, or even to raise money or awareness for a cause.

The FFP 24 Hour Readathon is based on and in connection with Dewey's 24 Hour Readathon, a twice-yearly international online readathon which began in 2007.

Why did we think of organizing the FFP 24 Hour Readathon? For several years, many Filipino book club members and book bloggers have been joining Dewey's 24 Hour Readathon. It's a fantastic event where people from different nations meet each other online through their blogs, not to mention a great excuse to read for long periods of time. However, Dewey's Readathon begins at the same time all over the world and for us here in the Philippines, it runs from Saturday evening to Sunday evening. Not really ideal for many of the Filipino participants who spend Sundays relaxing or spending time with family. And so, this FFP readathon will be scheduled from Friday night to Saturday night, which leaves us Sunday to catch up on some sleep or family time (trust us, you'll need it.).

And, of course, our other reason is to promote reading as a cool activity and readers as cool people (because we are).

What is FFP anyway? FFP is Flips Flipping Pages, one of the largest, if not the largest, Filipino online and offline book club. FFP was born in Shelfari, a social networking site for book lovers, in 2007. The first face-to-face book club meeting happened in 2008. Since then, FFP members (or Flippers) have been meeting monthly for face-to-face book discussions. The FFP group is also one of the most active groups in Shelfari.

Is this readathon reserved only for FFP members or Flippers? No. The FFP Readathon is open to any person in the Philippines who wants to join.